With the European cities facing consistent economical and social changes, the public local authorities are forced to continuously rethink their approaches to city management and effective ways of promoting sustainable tourism.

Most cities today feel the pressure to differentiate themselves amongst other destinations, and even more so as medium-sized cities that do not have an established and consistent flow of tourists. This requires a thorough and strategic planning that goes beyond the scope of broadening the variety of service offerings.

To address this, the UST project aims to bring forward practical solutions and extensive repository of different strategies for promoting sustainable tourism and minimising the knowledge gaps among the Municipality staff. In particular, the project plans to address these issues by developing the training tools for stakeholders, as well as improving opportunities of collaboration.