The PERSONA project aims at supporting the development of measures and programmes needed to develop the human capital needed to improve productivity, adopt new processes and technologies, improve financial planning and business development capabilities, product innovation and research, deliver environmental efficiency and sustainability, marketing, and market development. At the producer level, the project aims at supporting the development of ongoing and lifelong education, training, and knowledge transfer programmes to ensure farmers have the tools and skills needed to develop their enterprises, maximise their profit, and utilise their resources in a productive but sustainable manner. This will require supporting farmers in integrating the latest technologies and processes in their day-to-day operations. Thus, the project focuses on harnessing the capabilities of educational institutions in developing the skills of the European agri-food sector.

List of concrete objectives:

• To innovate the learning processes, products, and services offered by Agricultural TVET Education in order to build and support and inclusive and connected vocational education and training system, contributing to innovation.
• To improve Agricultural TVET Education and mainstream innovation into institutional strategies, also through new digital technologies.
• To enhance the ability of Agricultural TVET Education to provide transversal and technical skills for innovation.

To strengthen the relationships between Agricultural TVET Education and other AKIS actors at a European level.