The MuseumAR project is focusing on developing training materials and resources for museum professionals, educators and artists interested in applying AR tools in connection with storytelling.

As the New European Agenda for Culture highlights, an embrace of technological tools and innovative approaches is needed to revitalise and bring about a much-needed evolution to the cultural sector.

Museums, as a key pillar of the Cultural Sector, which is of immense importance to the EU, and as a key representation and promoter of its cultural heritage, as well as a pivotal contributor to the Union’s economy and growth, need to take steps towards the digitisation of their workings and reshape the way they engage their visitors. These realities and needs have been apparent for many years but have been exacerbated by the COVID-19 pandemic, with its wide-ranging effect on all aspects of life that have, among others, accentuated the need for digital transition of organisations, institutions and industries.

Hence, museums and cultural foundations need to adopt innovative technologies to reshape the way their workings are conducted, elevating the experience they offer to their audiences and enhance their capacity to attract and engage younger generations.