The Gen-Z project aims to join efforts for empowering this generation to become social media entrepreneurs and at the same time developing their key competences and employability skills.
Generation Z (born mid-1990s to mid-2000s) accounts for 32 per cent of the global population in 2019 and is stepping away from more traditional roles since a significant proportion are preferring to start their own business.
The objectives of Gen-Z project are to:
- identify role models to serve as good and ethical examples of social media entrepreneurial activity;
- develop and test a bespoke training curriculum on social media businesses for VET learners;
- develop and test a blended in-service training for empowering VET trainers, teachers and mentors;
- develop a social media entrepreneurship learning hub, for both VET learners and VET trainers, teachers and mentors.
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